A trusted marketing and design partner for health tech leader

The client

FDB is the UK’s leading provider of medicines optimisation and prescribing decision support solutions. Its solutions are live in every Integrated Care System and are used by thousands of clinicians every day, helping to maximise patient safety and enhance clinical efficiency, whilst also saving the NHS hundreds of millions of pounds.

The challenge: addressing marketing and design needs for a leading health tech company

As a global leader in health technology, the challenge for FDB’s marketing team lies in communicating complex, data-driven solutions and concepts to a broad audience of healthcare professionals, senior decision-makers, industry leaders and technical teams.

The team manage several solutions, and value additional support in translating health tech innovations into clear, concise messaging and visual designs. From product launches to ongoing campaigns, they require a partner who can adapt to various marketing needs and maintain a deep understanding of their brand, products, and audiences.

Our approach: implementing strategic actions to elevate brand presence

Since 2018, we have worked as an extension of FDB’s marketing team, helping them to strengthen their communications and consistently deliver impactful marketing materials. Our in-depth knowledge of the health tech industry and FDB’s products enable us to cut through the complexity and deliver solutions that resonate with their audiences.

Services provided:

Product launch:

We worked closely with the marketing team on the go-to-market strategy for the launch of a new solution, FDB AnalyseRx. This involved competitor research, market positioning, message creation, and production of a suite of materials including launch presentations, marketing communications, sales collateral and digital content.

Presentations and sales decks:

We create visually engaging decks for industry meetings, prospective clients and customer-facing events. Our goal is to distil complex information into concise, benefit-driven messaging, supported by visuals and infographics to highlight the most compelling features.

Industry events:

To help raise FDB’s profile at exhibitions and conferences, we produce eye-catching exhibition stands and advertising that clearly communicate their solutions. We ensure the stand’s visuals are inviting and informative, helping the client stand out in crowded environments.

Marketing materials:

We regularly provide messaging, copywriting and design services for a range of marketing materials, from brochures and flyers to case studies and conference posters. Our focus is on producing visually appealing pieces that reflect the brand’s tone and deliver a clear, impactful message.

Online presence:

We support the client’s paid advertising campaigns, designing digital ads and social media graphics. We ensure each campaign is visually cohesive and that messaging remains aligned with the brand’s voice, focusing on clarity and simplicity.

Product video:

To complement FDB’s digital marketing efforts, we wrote and produced a product video to showcase AnalyseRx, explaining its benefits and key features in an accessible and visually engaging way. The video was used at industry events and promoted online.

The impact: measurable outcomes from our marketing and design partnership

Consistent brand alignment:

As an ongoing partner, we ensure that all design materials are aligned with FDB’s brand guidelines. This consistency has strengthened FDB’s brand presence in the health tech industry.

Increased efficiency and collaboration:

Acting as an extension of FDB’s marketing team, we have become deeply integrated into their processes. This seamless collaboration has resulted in faster turnaround times, allowing FDB to respond quickly to marketing needs and deadlines.

Our healthcare communications expertise extends across the sector: we recently helped a digital health monitoring company achieve significant growth following a complete brand repositioning and website redesign.