”We chose Studio Zumfelde because of their experience in the field of health. Carla and Florian quickly understood our business needs and what we wanted from the website, providing clear, insightful guidance throughout the process. Their interpretation of the copy and creative design ideas were so inspiring and helpful, we knew we were in safe hands. They took a potentially stressful experience and made it really easy.”
– Emma Hale, Clinical Director & Managing Partner, Totus Neurorehabilitation
Executive summary
Totus Neurorehabilitation: Creating a digital presence to match clinical reputation
Totus Neurorehabilitation approached us at a pivotal moment. Rapid growth had outpaced a website and brand presence no longer fit for purpose.
Through an in-depth discovery process, we uncovered the true strength of their interdisciplinary model and translated it into a clear, strategic digital identity. The new website delivered tailored messaging, intuitive navigation and emotionally resonant visuals, creating a platform designed for scale.
The impact was immediate and sustained, driving significant traffic increases, higher referral volumes and stronger market recognition. Totus now has a digital presence that truly reflects their clinical excellence and supports their continued expansion.
The client: a unique practice ready to scale
Totus Neurorehabilitation had something special. As a private healthcare provider offering complete neurorehabilitation services for adults and children with brain injury, they were doing something unprecedented in the private sector, delivering the kind of joined-up care that had been a hallmark of NHS services for decades.
Founded in 2019, word-of-mouth recommendations were driving rapid growth. New locations were opening, staff was expanding, and service offerings were multiplying. But there was a problem hiding beneath this success.
The challenge: success outgrowing its foundation
By late 2023, the founders faced a frustrating reality. Their original website, designed simply to launch the business, was now holding them back. It didn’t reflect their complete range of services, failed to showcase their unique value proposition and offered poor usability for potential clients trying to understand what made Totus different.
The clinical psychologists who founded Totus knew they needed to take a more proactive approach to marketing but they were stuck. With no internal marketing team and no formalised brief, they had plenty of ideas but no clear path forward. The pressure was mounting: how do you scale a specialised healthcare practice when your digital presence doesn’t match your clinical excellence?
Sound familiar: growth outpacing a website that no longer fits? Talk to us about fixing that.
The process: from confusion to clarity
Studio Zumfelde started where most agencies don’t: with a deep dive into the business itself. Rather than jumping straight into design, we conducted a comprehensive analysis of Totus’s positioning, messaging, target audiences and competitors.
This discovery process revealed something crucial: Totus wasn’t just another rehabilitation provider. Their interdisciplinary approach was genuinely transformative but they weren’t communicating this effectively.
From this foundation, we developed:
Strategic focus: Clear identification of different audience segments (case managers, solicitors, rehabilitation professionals) and tailored messaging for each
Functional excellence: Streamlined navigation with clear signposting and calls-to-action that made it easy for referrers to book assessments
Emotional connection: Carefully curated imagery showing real people with brain injuries achieving everyday tasks, balancing professionalism with genuine human connection
Growth platform: Dedicated sections for new service offerings, clinical research and events that positioned Totus as thought leaders in their field
The messaging framework we developed didn’t just describe what Totus did, it explained why their approach mattered and how it delivered better outcomes for patients.
The impact: from hidden to essential
The results spoke for themselves:
Immediate traction: Traffic jumped 116% in the first month after launch
Sustained growth: Six months later, traffic had increased 262% compared to pre-launch averages
Market expansion: Year-over-year new users up 435%, with organic traffic up 85%
Business results: A noticeable uptick in bookings for Mental Capacity Assessments and increased referrals across all service lines
Industry recognition: Successfully elevated Totus’s profile among key referral sources, establishing them as the go-to private provider in their space
But perhaps most importantly, Totus finally had a digital presence that matched their clinical reputation. The website became a growth engine, not just a digital brochure.
Clear positioning and a strong digital identity can reshape perceptions. We applied these same strategic brand principles to a digital health solution, driving business growth, award recognition, and a successful acquisition.
Studio Zumfelde specialises in strategic brand development for health and care organisations. Our sector expertise and data-driven approach help established firms achieve their growth objectives through compelling brand positioning and digital transformation.
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