Branding a multi-disciplinary festival

‘It is only when technology mixes with other human elements – art, ideas, music, design – that the really special things, the things that will change the world, happen.’

— Dr Alberto Arribas, Met Office Informatics Lab Exeter
The Story

StudioZumfelde was chosen by Exeter City Council to design the brand identity, website and promotional artwork for Exeter’s Lost Weekend – a 3 day festival promoting Exeter as a fast growing centre for technology.

The programme featured cutting edge music, technology, art and ground-breaking media, and took place in venues and unusual spaces across the city. It even featured a rock concert in Exeter Cathedral which has the longest uninterrupted medieval, stone-vaulted ceiling in the world.

The Solution

Information is beautiful

The brand identity reflects the idea of visualising data in a new way – combining data, technology and art to create something beautiful.


‘Studio Zumfelde have set us a very high standard.’

— Val Wilson, City Arts and Events Manager, Exeter City Council